Search Engine Optimization or SEO is a service with which, the visibility of a website is enhanced. This is achieved by pushing it to improve ranking on a SERP for the relevant keywords. However, one big factor, on which SEO is dependent, is the design of the web site. Many a times SEO Agencies have tackled websites that are not designed according to the recommendations. What ensues is a troublesome process of tweaking the design before the web site can be optimized.
The best thing to perform would be to think about the requirements of SEO at the time of designing the website itself. The significance, in the developer and also the SEO doing work in tandem, is as much as the value of harmony in between the work in the graphic designer as well as the copywriter. Unfortunately, you may still find many website developers who do not understand the requirement to consult the SEO while designing the website. This leads to additional and unnecessary rework on the commencement of optimization. The whole scenario of unnecessary work can be prevented by taking care of the points mentioned below.
User Friendly Header
A user-friendly header will be the first factor, which can make the user stay on the page. Suppose an individual creates a search with the keyword “Cheap Shoes”. The SEO will ideally land him on the website product page of shoes. Here, if the header will not be clear enough, you will find a probability he will shift to the next search result. Of course, the aforementioned case is simply a simple example. A number of the landing pages, in particular those of services, can be tricky. It should be ensured that this header is composed keeping an individual along with his intentions of going to the page in mind. The efficiency of the header, in projecting the page as the complete solution to his query, is directly proportional to how much time the consumer will spend on the page.
Clearly defined Services on the Home Page
Most often, your home page of any website functions as the landing page in the links that can be found in the search engine rankings. Thus, it is the most important page through the point of take a look at SEO. A person visits an organization website searching for a service or product. Thus, they must be very clearly stated in your home page. Planning an individual to create one extra click towards the products page is expecting a step too many. Most often, it is only once the user finds a clear reference to the sought services or products, once the user visits the item page for additional information. Thus, the site Design must have ample scope to get a clear mention of the services and products that are offered.
A responsive site eliminates the necessity of optimizing and promoting the mobile version of the site separately. The user just types inside the same URL and the appropriate site version is automatically loaded depending on the type of ztwzky used. This saves plenty of inconvenience for the SEO Team as well as the user.
Links to Social Pages in your home Page
Social Networking Optimization (SMO) has become such a key factor for SEO that they are both mentioned in the same breath. It is extremely helpful from the SEO point of view that the links towards the major social media pages in the business in Facebook, LinkedIn, Google , Twitter, etc. are also within the home page itself. Links for the blogs and press releases of the business are also advised.
While SEO produces you for the website, optimized designing definitely makes the user stay. The former is of no use (in fact detrimental in some instances) without the latter. The above would be the major factors which SEO Agencies ought to be looking at in order to harness the full benefits of an internet presence.