The world of SEO (Search Engine Optimisation) is in a constant lookout for changes made by the top search engines. With Google recently resorting to even manual penalties to curb spamming, Search engine optimization professionals now expect changes every time they log on. The constant changes have also triggered the spread of a lot of rumors, even fuelling speculations on the death of SEO. Individuals with experience will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in the manner SEO operates, especially after the Hummingbird update and the war on Spam Links. The top 5 ways in which SEO has fundamentally changed through the years have been analyzed below.
Link Building – Probably the most drastic changes which have occurred are in the ways that Backlinks are formed. Within the earlier days, the Inbound Links were placed manually through the SEO executives. The hyperlinks were said to be placed on the relevant platforms only. But, since the amount of links have a direct bearing on the page rank within the SERPs (Internet Search Engine Result Pages), the SEOs were soon enticed to utilize the unethical ways of placing links everywhere they could! To make matters worse, software engineers entered this game and created programs which could place links automatically, utilizing the Link-building game to a whole new level. Google reacted at the start of 2014 and caught up with heavy penalties on such cases. There is not any space for Unnatural Backlink Building within the current scheme of things and also the new way of link building to your website is earning these with quality content placed at relevant platforms. Blogs and submissions are probably the most convenient way of doing so but even they may be under the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed with all the current search methods.
Keywords – Keywords were a significant bone of contention between SEO executives and content writers. Any writer worth his / her salt felt strange each and every time the language suffered due to the demands in the Keywords. Hummingbird came to the rescue with being able to predict the search phrase. With the attention shifting from your density in the keywords towards the interest shown from the readers, writers now write for your users with no longer for your Search Engines’ bots. SEO now targets optimizing the content for real people and never for your crawlers.
Clicks to Conversions – The sooner SEO practices centered on increasing the clicks. It did not matter if the clicks changed into real sales or otherwise. Though this created impressive numbers within the reports, it had been never a complete solution for that client. What good really are a thousand clicks to your business if none convert into sales? The new trends correct the focal point and aim to convert with realistic appeals. It no more depends on the number of clicks but on the testimonials and reviews of satisfied consumers.
Primary Traffic Sources – In the initial time of eCommerce, the majority of the traffic was obtained from the major search engines. Thus, the initial page in the leading search engine listings had become the holy land for SEO and they stopped at eojara from targeting it. The popularity of social networking platforms changed the scenario and also the new techniques bring an important share in the traffic from their store. There is not any longer a requirement of putting all of the eggs within the same basket.
Payment vs. Popularity – The sooner top rankings were restricted to the websites that could pay for the paid services. There is no chance to contend with the ones that had an added benefits of a premium service package. However, the present online search engine algorithms glance at the popularity of a site as a way of determining its quality. It is possible now to utilize the popularity of the website to rank high in the SERPs.
The aforementioned are definitely the 5 major methods the strategies, used by the SEO Agencies, happen to be affected by the modifications made by the Search Engines. However, if the start of the season is any sign in the rest, many more changes should be anticipated.